Concept Creation

From Ideas to Plans

We transform your ideas into durable, forward-thinking solutions that strengthen your product development project and ensure your product remains relevant amidst technological advancements and market shifts.

Defining Goals for Success

We clarify the goals of product development and ensure that everyone works towards a shared vision. Clearly defining objectives helps maintain focus on what matters most and prevents unnecessary, time- and money-consuming steps.

Long-Term Vision and Future Needs

We define the product’s long-term strategy and assess its future needs. As part of the development process, we anticipate the evolution of new technologies, markets, and user needs, along with the requirements and opportunities they bring. Ensuring competitive and future-proof solutions requires strategic planning.

Practical Implementation and Optimization

During this phase, we focus on the details: product architecture, structure, manufacturability, and usability. Optimizing these elements ensures that the product is cost-effective to manufacture, user-friendly, and meets the required quality standards.

During concepting, the most critical areas of the product structure are identified as part of concept phase risk management. The product breakdown and physical dimensions are defined, and its manufacturability is evaluated.

Product Concepting

Concept development is a process where we transform your idea into a clear and practical plan. We assess objectives, potential future needs, and the product’s architecture.

Different Approaches to Product Concepting

Product concepting can take different approaches depending on the goals of the project. It can involve developing an existing product or a potential new product, defining alternative overall solutions as a basis for a new product development project, exploring opportunities created by new technologies, markets, and user needs, or supporting long-term strategic product planning.

In new product development, concepting can serve as a preliminary study phase in which the product development objective is clarified, the information needed for the development process is gathered, and alternative overall solutions are defined.

Our design process covers multiple key areas:

  • Defining product development objectives
  • Strategic planning
  • Future foresight analysis
  • Product architecture and structural design
  • Manufacturing and usability considerations

Dream Devices is a forerunner in many ways. They operate at the center of digitalization, helping their customers to bring intelligence to their products, services and devices.

Anna-Mari Lahtinen
Health and Wellbeing Professional, Hyvää Elämää Services

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Frequently Asked Questions About Concept Creation

What is concept creation in product development?

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Why is product concept development important?

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Can concepting be used to develop an existing product?

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What does concept creation consider regarding the product’s future?

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How does concept creation lead to product development?

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